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RateCard
Make trading on marketplaces predictable, evaluate the effectiveness of your advertising before entering the market
RateCard - A Service for Evaluating the Effectiveness of Product Cards on Marketplaces.
RateCard addresses key queries such as:
If you've asked yourself any of these questions without finding an answer, we're here to help...
How can I create a high-selling product card?
How can I make my product card better than my competitors'?
I have an excellent product, so why do I need an attractive card?
Why isn't my product card selling (or attracting customers)?
What's wrong with my product card?
How does my product card fall short compared to my competitors?
I'm paying for advertising, but why aren't my products selling?
RateCard
RateCard then generates a tailored audience based on these parameters
The service analyzes this data to gain insights
Algorithm
Finally, RateCard provides a user-friendly analytical report, offering clear insights and actionable advice
Sellers upload their product cards to the RateCard service and set audience parameters
RateCard showcases the audience's content and collects relevant data
The RateCard Service: Streamlining Product Card Analysis for Sellers
Price
$32 USD (2000 RUB)
Basic Package
Selection of high-selling photos for product cards or advertising banners.
Which product photo will sell better?
Which product photo will sell better?
$96 USD (6000 RUB)
Extended Package
Includes everything in the Basic Package.
Comparison of your product card with top competitors.
Comparison of your product card with top competitors.
$240 USD (15000 RUB)
Detailed Package
Includes everything in the Extended Package
Evaluation of the attractiveness of your product card compared with competitors from search results.
Evaluation of the attractiveness of your product card compared with competitors from search results.
Package Options:
Example
Overview:
1. Search page query on Wildberries (WB): "dry cotton"
2..8 product cards from 8 different WB sellers
3..1 card from our client
4..Audience of 40 viewers:
-Gender: Female
-Age: 25-40 / 41-55+ years
-Geographic location: Moscow + Moscow Region / Russia
2..8 product cards from 8 different WB sellers
3..1 card from our client
4..Audience of 40 viewers:
-Gender: Female
-Age: 25-40 / 41-55+ years
-Geographic location: Moscow + Moscow Region / Russia
Objective:
1. Compare the attractiveness of our client's card against competitors
2..Identify the top 'anchor' elements of the card
3..Provide recommendations for improving the card
2..Identify the top 'anchor' elements of the card
3..Provide recommendations for improving the card
Analysis Results
1.Top 3 'visual anchors' in product cards: discount, price, reviews
2..Focus should be on the product itself; extraneous objects can distract (e.g., "vases are distracting")
3..Infographics are beneficial - better to have them than not
2..Focus should be on the product itself; extraneous objects can distract (e.g., "vases are distracting")
3..Infographics are beneficial - better to have them than not
(Brief):
Our mission
Provide all content creators with a user-friendly tool that allows them to gauge audience reactions before even entering the market